Every enquiry landing in one place, deduplicated and routed to the right person, whether it came from a form, an ad, a WhatsApp message or a missed call.
System Integrations / Lead Capture
Leads rarely go missing dramatically. They arrive in an inbox nobody owns, or as a missed call at half four on a Friday, or through an ad platform that only emails a daily summary. By the time anyone gets to them, the customer has booked someone else. We pipe every channel into a single record, strip out the duplicates, enrich what arrives thin, and route it to whoever should respond. The connecting is the straightforward part — the value is in what happens in the ninety seconds after.
Get startedOf everything that determines whether an enquiry becomes a customer, the one with the strongest evidence behind it is how quickly you answer. Not the quality of the pitch, not the price — the response time. Most businesses lose work not to a competitor who was better, but to one who picked up first.
of customers expect faster responses than they did a year ago
Zendesk CX Trends, 2026
now expect to be able to reach a business around the clock
Zendesk CX Trends, 2026
emails, chats and meeting pings the average employee receives in a single working day
Microsoft Work Trend Index, 2025
We list every way an enquiry can currently reach you — including the ones nobody set up on purpose, like the shared inbox and the mobile that gets missed calls.
We connect each channel to one pipeline, then build the deduplication, enrichment and routing rules that turn raw arrivals into records worth working.
We track source through to won work, so you can see which channels produce customers rather than which simply produce volume.
Website forms, live chat, Google and Meta lead ads, WhatsApp enquiries and missed calls — all arriving as records in the same pipeline rather than in five places with five different owners.
Someone who fills in a form on Tuesday and rings on Thursday is one customer, not two leads. Matching on phone, email and name keeps the pipeline honest and stops two people chasing the same person.
A three-field ad form gives you almost nothing to work with. We fill in what can be inferred — business name, location, service interest, where they came from — so whoever calls back is not starting cold.
Rules that send each enquiry to the right person by service, area or workload, with an instant alert. Response time is the single biggest factor in whether an enquiry converts.
Every lead keeps its origin all the way to the invoice. You find out which channels produce paying customers rather than which ones produce the most enquiries.
Missed calls are the usual answer, and the number tends to surprise people. We’ll audit every route an enquiry can take to reach you and show you what is not arriving.
Connecting a form to a CRM is a morning’s work and most agencies stop there. The value is in the deduplication, the enrichment and the routing — and in the missed calls nobody was capturing, which is usually the biggest single leak we find.
Including the ones nobody set up on purpose: the shared inbox, the mobile that takes out-of-hours calls, the WhatsApp number on the van. Those are the channels a standard integration quietly ignores.
Not to the enquiry — to the money. Plenty of tools will tell you which channel produced the most leads. We show you which produced paying customers, which is frequently a different answer.
An inbox is a queue nobody owns, which is why leads go quiet in one. We turn each arrival into a record with an owner, a status and a response clock, so an unanswered enquiry is visible rather than buried under the day’s other mail. It also means you can finally answer the question an inbox can never answer: how many enquiries did we get last month, and what happened to each one.
Because the same person almost always tries you more than once — a form on the website, then a call two days later, then a WhatsApp message when neither got answered. Without matching, that is three leads: three people potentially chasing them, three conflicting notes, and a conversion rate that flatters itself because the denominator is inflated. Matching on phone, email and name keeps one customer as one record, with the full history attached.
Yes, and missed calls are usually the biggest single leak we find. We log missed and abandoned calls as records in the same pipeline, with the number, the time and an automatic text back offering a callback. For most trades and service businesses this alone recovers more work in a month than any change to the website, because the caller who did not get through simply rang the next firm on the list.
Book a free discovery call and we’ll find where your leads are currently going quiet, and what it would take to catch them all.
Book a Call